![]() We’ve created a detailed guide on how to get views on YouTube. Optimize your videos so that they stand the best chance to show up in search results and get more views. Then there’s the YouTube recommendation algorithm, which determines 70% of what people watch. Like Google-which happens to own YouTube-videos results are ranked by titles, keywords, descriptions, and other factors. What type of content makes sense for your brand? Do you plan to use YouTube to tell stories, offer tutorials, or establish your brand as a trendsetter? Or all of the above? Step 5. Start to think about your YouTube content strategy. Look up your favourite brands and do the same exercise. Are all of these videos high-production, or are they shot more casually? What is the most common length of these videos? Do they have a host? Do they add special effects or text overlays? Even if these videos have nothing to do with your business or industry, there’s a lot you can learn from them. Take a look at YouTube’s trending videos. What keeps you coming back to these channels? How do the most popular channels drive views, subscriptions, and engagement? As you do, take note of the techniques and formats that hold your attention. Scroll through your subscriptions and your YouTube history. Pro tip: Make sure your competitors aren’t serving ads on your videos! If they are, it’s possible to block them in Google’s ad manager. This is a good framework for spotting what’s working and not working, and where you can carve out a niche with your YouTube channel. Conduct a SWOTĬonduct a SWOT analysis to identify the Strengths, Weaknesses, Opportunities, and Threats presented by each competitor. Chances are their audience will overlap with yours. Read the comments on these videos to see what people are saying. Look at titles and descriptions to see what keywords they use. Record key metrics such as subscriber counts and viewership stats so you can use them as benchmarks for your channel. (After hitting Search, filter results by Channel.) Or see what channels appear in searches on YouTube for the same keywords. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Start by identifying three to five competitors. ![]() ![]() By conducting an audit of competitors, you can see how your channel measures up and identify opportunities. Like any platform, YouTube is a competitive space. Plan to create content for the audience you have and the desired audience you plan to grow. Identify the content your audiences connect with most, and use it to brainstorm video ideas. If there’s something specific you’d like to know, this is a good place to post a question or create a poll.Ĭompare your YouTube audience with your other social audiences. If viewers have left comments, read through them to see what you can learn about their interests and preferences. Do they confirm your assumptions? How much overlap is there with audiences on your other social channels? Monitor watch time and the demographic stats available. If you already have one up and running, use this tab to learn about your YouTube audience. With a YouTube channel for business, you have access to an Analytics tab. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? Or that between 20 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content.Ĭollect whatever qualitative data you can find, too. This includes quantitative data, like where the majority of users live (nearly 15% of site traffic comes from the U.S.), predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). If you’re just starting out on YouTube, set aside some time to learn about YouTube demographics. Read our step-by-step guide for detailed instructions on how to create a YouTube business account. With a Brand Account, you can also open and manage multiple YouTube channels. Even if you don’t need this right now, it’s a good option to keep available as your business grows. With a Brand Account, multiple authorized users can log in simultaneously. Plus, the account will be under your name and depending on your settings, may connect viewers to your personal email address. You can create a YouTube channel with your regular Google account, but if you do, only you can access it. Start by opening a Brand Account on Google. 10-step YouTube marketing strategy Step 1. ![]() Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. ![]()
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